Thirty years ago, this work began with a simple belief: people matter.

Over time, we’ve learned that safety isn’t something you can force with rules or reminders. Real change happens when safety moves from the head to the heart — when people feel seen, valued, and genuinely cared for.

This video reflects that journey. The lessons learned. The moments that stayed with us. And the reminder that the impact of a safety incident never stops at the jobsite — it follows people home, into their families, and into the rest of their lives.

Thank you for being part of these conversations, for helping move safety from the head to the heart, and for choosing to protect what matters most. 💛

If this message resonates, take the next simple step.

Our 12 Free Safety Prompts are practical, easy-to-use tools designed to help safety become personal for you and your team. They’ve been used by leaders across different industries, crews, and even beyond the U.S. — because the heart of safety doesn’t change, no matter where the work happens.

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